This mascara is a great mascara to really get your lashes curled right up. It was new to the No7 product line when I bought it and I have been pretty happy with the results. One trick I have learnt is to coat the top of your top lashes first and then go from the bottom of the top lashes – even holding the mascara wand in place at the tip of the eyelashes to create a really curly dramatic effect. A few coats never goes astray with this mascara, and I have found that it lasts well all day. Great to keep in your handbag for the day to night transition effect.